Location: Remote

About Us: Hearth is the first technology platform designed with tools for all stages of family life. Our products automate the workflows of family management, fostering togetherness and making caregiving easier. At Hearth, we believe in simplifying the mental load so families can focus on what truly matters: each other.

Role Overview:

Hearth is seeking a dynamic, innovative, and strategy-driven Social Strategist and Community Manager to lead our brand’s growth and engagement across organic social media channels and community platforms. You will shape Hearth’s social strategy, concept creative campaigns, and set strategies to amplify, celebrate, and support our community.

In this role, you’ll drive meaningful connections with our audience by creating authentic content, leveraging user-generated content (UGC), and fostering a loyal, engaged community. You should have a deep curiosity about Hearth’s product features and benefits to speak confidently about how our tools empower families and improve their lives. By building trust, amplifying customer stories, and delivering innovative campaigns, you’ll play a critical role in shaping Hearth’s social presence, brand voice, and fostering positive community engagement.

Key Responsibilities:

Social Media & Content Creation

• Create and execute organic social media strategies to grow Hearth’s presence on Instagram, TikTok, Pinterest, and other key platforms.
• Collaborate with design and UGC creators to produce high-quality visuals, videos, and copy tailored to each platform.
• Confidently create content independently, including appearing on camera to connect authentically with the community.
• Lead creative campaign ideation, partnering with marketing, design, and product teams to develop and execute brand-building initiatives.

Community Amplification & Engagement

• Set and execute strategies for building, engaging with, and responding to our community across platforms, including Tiktok, Instagram, discussion forums and the Hearth Facebook Group.
• Amplify customer stories, celebrate community achievements, and drive UGC to strengthen audience relationships and brand loyalty.

Insights & Optimization

• Define, track, and analyze KPIs for social media and community engagement, using insights to inform strategy and experiment with innovative approaches.