Marketing Manager, Lifecycle and Product

About Us

Hearth is an early-stage company with a mission to make parenting easier. Our vision is a world where parents don’t constantly have to be “super-heroes” by carrying the mental burden of home organization, where kids are empowered to have ownership of their day-to-day activities, and where families can have the security that their loved ones are taken care of. We have a passionate following of parents and customers who crave more positive and collaborative moments at home and in their communities.

We are women-led, VC-backed seed company that values family and diversity throughout all aspects of our business and product. Our team is excited about building within the intersection of physical and digital with backgrounds in digital product, architecture, EdTech, and product development. Read more about us here!

Overview: We are seeking a dynamic and versatile Marketing Manager, Lifecycle and Product to join our team. This role blends the strategic aspects of email marketing with the creative flair of product marketing. The ideal candidate will be adept at crafting engaging email campaigns to drive customer engagement and retention while also possessing a keen understanding of our products and their market positioning. If you thrive in a fast-paced environment, possess strong analytical skills, and have a passion for both email and product marketing, we want to hear from you.

Key Responsibilities:

Gain a deep understanding of our products, features, and benefits, as well as their competitive landscape.
Work closely with Growth, Product and CX teams to align messaging with customer needs and pain points at each stage of the customer journey.
Map out customer journey stages and develop lifecycle marketing strategies to guide users through each phase.
Create product messaging and positioning that resonates with target audiences and differentiates our offerings in the market.
Develop marketing collateral such as product guides, case studies, and sales enablement materials to support product launches and ongoing promotions.
Develop and execute strategies through email, push, and SMS marketing campaigns to nurture leads, onboard new users, and engage existing customers.
Segment email & SMS lists based on behaviors, demographics, and other criteria to ensure targeted messaging.
Continuously analyze email & SMS performance metrics (open rates, click-through rates, conversions, etc.) and optimize campaigns for maximum effectiveness.
Implement automated workflows and trigger-based emails to deliver personalized messaging at the right time.
Identify opportunities to improve retention and reduce churn through targeted lifecycle marketing initiatives.