Job Title: Marketing Designer

Location: Remote

About Us: Hearth is the first technology platform designed with tools for all stages of family life. Our products automate the workflows of family management, fostering togetherness and making caregiving easier. At Hearth, we believe in simplifying the mental load so families can focus on what truly matters: each other.

Role Overview:

We are seeking a creative and detail-oriented Marketing Designer to join our growing team. In this role, you will play a key part in shaping Hearth's visual identity and driving the design of marketing assets that engage, inspire, and convert. You will lead creative direction and design concepting for all marketing campaigns. Working closely with the Growth, Lifecycle, and Product Design teams, this role will bring campaigns to life through thoughtful, on-brand designs across Hearth’s platforms.

The ideal candidate has experience designing for consumer software startups and a strong understanding of creating user-centric design principles. This role requires a balance of creativity and strategic thinking, with a passion for optimizing the marketing user journey through visual design. Additionally, you will take a hands-on approach to managing social media content, ensuring a consistent and impactful brand presence.

Key Responsibilities:

Creative Design & Production

• Design and produce a wide variety of marketing assets across Hearth’s channels, including:
  • Digital ads (e.g., Meta, Google, TikTok)
  • Social media graphics and templates
  • Email and SMS templates
  • Landing pages (Unbounce) and website elements (Shopify)
• Develop visual assets for campaigns, product launches, and promotions, ensuring they align with the brand's style guide.

Collaboration

• Work closely with the Growth and Performance Marketing teams to design assets that drive conversions and engagement.
• Partner with the Brand and Content teams to ensure a cohesive visual identity across all touch points.
• Partner with the Product and Product Design teams to co-create intuitive, user-centric touchpoints throughout the marketing user journey, ensuring seamless integration of design elements that align with both Hearth’s brand and product experience.
• Collaborate with copywriters, developers, and external vendors to execute designs effectively.

Brand Consistency